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The Set Hotels Joins Cendyn
April 10, 2018
The Set Hotels looks to the future and implements world's leading hotel CRM platform, Cendyn eInsight, across their hotel group
London, United Kingdom -...
Hotel Marketing to Millennials
April 4, 2018
By Casey Munck
Millennials, defined as people born between 1982 and 2000, now make up the largest living generation. And they are spending more than ever...
Are You Marketing to Your Guests’ Five Senses?
March 28, 2018
Sensory marketing has been used by some of the world’s biggest brands for decades. 35 percent of Fortune 500 companies have adopted some form of...
A Hotel Marketer’s Guide to CRM
March 15, 2018
Typically, the marketing department plays the lead role in CRM, acting as the primary user and key operator of CRM software and managing guest communications...
For Successful Marketing, Content Is King
March 12, 2018
by John R. Hendrie
Go ahead, tell your story. That is really what your future guests want. Write it down. Cast that story line out, reel...
From Dreaming to Booking Part II: How to Capitalize on the Dreaming Phase of the Travel Planning Journey
March 8, 2018
By Margaret Mastrogiacomo, VP Strategy
This article is part two in a five-part series that uncovers top strategies for reaching potential guests in meaningful...
Tambourine Shares - It’s Valentine’s Day: What Are Hotel Marketers Loving?
February 14, 2018
Each year around Valentine’s Day, we ask clients, partners and industry insiders what they are feeling warm and fuzzy about… here are the 7 things...
The Best Western River North Hotel Sees 300% Increase in Revenue with New Progressive Web App
February 12, 2018
A Case Study on Delivering the Best Mobile User Experience on the Web.
Denver, CO - Brewer Digital Marketing, announces the launch of Best Western River...
PR and Visibility for Your Start Up: Making the Right Moves
January 25, 2018
By Michael Frenkel, MFC PR
Having worked with dozens of start up companies in the hospitality space, I get the question all the time: How do you allocate...
10 Most Influential Hospitality Trends and Insights to Start 2018
January 8, 2018
Jump start the year with our round up of the top trends and insights shaping the hospitality industry right now.
1. The hotel industry's automated...
TripAdvisor and Google Going Opposite Directions?
Metasearch has been a trendy topic lately in one way or another. First, with the constant reports of TripAdvisor’s Instant book disaster or that Google...
Art as A Marketing Strategy for Hotels – Infographic
January 3, 2018
The Importance of Data Transparency in Hotel Marketing
December 27, 2017
By Tris Heaword
Data has been a boon to marketers, but the recent rise of big data and analytics has also led to a lack of data transparency.
10 Secrets for Stellar Email Opens & Click-Throughs
December 5, 2017
Best Practice Guide for Hotel Digital Marketers
Emails are the first, and often the last contact guests have with your hotel. The impact is the same as...
5 Ways AI Is Transforming Hotel Marketing
November 22, 2017
Artificial intelligence is enabling the hotel industry to do incredible things. From creating hyper personalized guest experiences to identifying unrecognized...
5 Things Hotel Marketers Are Thankful for This Thanksgiving According to Tambourine
For most, Thanksgiving is a time for football, traveling to see relatives and diet-busting feasts.
It’s also the time of year we ask clients, colleagues...
[Infographic] Classic Resorts Nets a New Channel of Travelers by Launching Advocacy with Flip.to
November 16, 2017
Classic Resorts are getting introduced to their best audience yet at a scale, quality and value that's unmatched
Orlando, FL — November 16, 2017...
Tambourine Shares Hotel Digital Talent: Why Is It so Hard to Find?
October 19, 2017
Hotel digital marketing requires an increasingly hard-to-find skillset.
If you want to be successful in the hotel business, it’s now mandatory that you...
How Much Should I Spend on Paid Search for My Hotel?
Lisa McCreary | GCommerce Solutions | Search Marketing Manager
We get this question all the time from prospective clients and new clients and it’s also...
Your Wine List Is Too Long
October 18, 2017
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com)
One of the fundamental marketing principles I abide by is: Keep It Simple Stupid. While that fourth...